Kickstart Your Digital Marketing
Written by : Content Development Team – Kalpak Solutions
Because of awareness of Digital Marketing, many companies have realized that they need to start with social media posts, Search Engine Optimization (SEO), branding, influencer marketing, email marketing, paid ads (Google Adwords) etc. etc.
This post is useful for those who have very limited budgets but still want to start “Digital Marketing”.
Before you start with any “Digital Marketing” related activities on your own, make sure to have answers of the following:
- What is the goal (short term + long term), what exactly does the company want to achieve?
- What is the budget and how much time can one allocate for Digital marketing activities?
- What will work for me if I want to start with social media marketing (if yes, then LinkedIn or FB or Instagram or Tweeter or All)?
- Will Search Engine Optimization work for me?
- What is the demand and supply of my products/services in the web world?
- What keywords have been shortlisted by my competitors for SEO?
- What are my competitors doing? What is working for them?
- Self promotion (Directors) or company promotion? What will be effective?
Social media marketing has undergone a significant transformation in recent years, with artificial intelligence (AI) revolutionizing how brands interact with their audience. AI has made influencer marketing more targeted and effective than ever before, empowering businesses to manage digital marketing activities independently. However, for optimal results, it's still beneficial to seek advice from experts, whether freelancers or agencies.
AI and Digital Marketing
- Predictive Analytics: AI-driven tools analyze audience behavior, identifying optimal posting times and content types.
- Personalized Content: AI-powered chatbots craft customized messages, enhancing user engagement.
- Influencer Identification: AI algorithms pinpoint micro-influencers with precise niche relevance.
Before I conclude, I would like to share a few suggestions:
- Make sure to have the website in place having a presentable look with SEO friendly and unique contents.
- Post blogs/articles once in a week, make sure to 80% knowledge sharing and 20% product/service promotion.
- Be open for experiments, you may feel that LinkedIn or SEO is not suitable for your type of products/services but you can be completely wrong. Keep on doing experiments and you will realize what is working for you.
- Make sure not to copy contents + images while using them on your website + blogs + social media.
AI-powered social media marketing has transformed the industry, offering unparalleled engagement and targeting capabilities. By embracing AI-driven influencer campaigns, brands can revolutionize their online presence and drive remarkable results.
Would you like to have more information or guidance on Digital Marketing?
Do connect with us and we would be happy to guide you.