Develop Ecommerce Website for business growth

Written by : Sandeep Gohad, Founder – Kalpak Solutions | Posted On: Wednesday, November 18, 2015

It’s good to see Ecommerce web sites success in recent years, however shop keepers sitting quietly in their shops instead of being busy in selling products is certainly not a good scene to watch.

Shop keepers don’t need to panic at this stage, the fact is that online selling share in the organized retail is less than 1%. Indian e-commerce market is still in nascent stage but it has got the huge potential to grow in years to come.

E-Commerce Overview

E-Commerce or Electronics Commerce is a methodology that addresses the need of business organizations, vendors and customers to reduce cost and improve the quality of goods and services while increasing the speed of delivery. E-commerce refers to paperless exchange of business information.

India and Ecommerce

The eCommerce sector has seen unbelievable growth in 2014. The growth was driven by rapid technology powered by devices like smartphones and tablets, and of course access to the internet through broadband, 3G, 4G etc.

Good to see the growth shown by Indian companies like Flipkart, Snapdeal etc and huge interest by investors around these companies indicates the immense potential of the market. Still after so many years of operations, all the major e-retailers are yet to start making profits.

E-commerce is creating an entire new economy having huge potential and is fundamentally changing the way businesses are done. It has advantages for both buyers as well as sellers.

Books, apparel and accessories and electronics are the largest selling products on the online retailing platforms, constituting around 80 per cent of the volume.

India has an internet user base of over 50 million users. The penetration of ecommerce is low compared to markets like the USA, China, Europe, UK but is growing at a much faster rate with a large number of new entrants.

Advantages of Ecommerce

  • Using E-Commerce, companies can expand their market globally with minimum investment.
  • E-commerce improves the brand image of the company.
  • E-commerce helps in providing better customer services. E-Commerce helps in simplifying the business processes and make them efficient. E-Commerce reduces paper work.
  • 24x7! Customer can do transactions any time, anywhere from any location.
  • E-Commerce application provides user more options and quicker delivery of products.
  • E-Commerce application provides user more options to compare and select the cheaper and better option.
  • A customer can put review comments about a product and can see what others are buying or see the review comments of other customers before making a final buy.
  • E-Commerce increases competition among the organizations and as result organizations provides substantial discounts to customers.
  • Customers need not to travel to shop a product thus less traffic on road and low air pollution.
  • E-Commerce has enabled access to services and products to rural areas as well which are otherwise not available to them.
  • E-Commerce helps in serving public for services like health care, education, social services at reduced cost and in improved way.

Kalpak Solutions has successfully completed 15+ E-commerce Websites so far, most of the recent websites have been developed using WordPress and WooCart. For more details please visit -