Achieving Vertical Business Growth With SEO

Written by : Content Development Team – Kalpak Solutions


Custom or "Ready-to-use" software, where to invest, and why?


In a digital age where every click counts, SEO (Search Engine Optimization) rules the online world. Did you know that Google processes over 3.5 billion searches daily? That's nearly 40,000 searches every second! In today's competitive market, ranking high on Google isn't just an advantage—it's a necessity for businesses aiming to thrive online.


When we're in need of a service or product, traditionally, we'd turn to our network, relying on recommendations from friends or relatives. However, with fewer face-to-face interactions, we turn to Google search. We search for what we need and trust the businesses that appear on the first page of the search results.This means SEO works as a smart , efficient and reliable salesperson for these companies, 24/7. Apart from a traditional salesperson, they also invest in SEO, which brings in customers organically at a much lesser cost.


It's a game-changer when customers reach out to you for your services, rather than the other way around. The chances of closing a deal are much higher when customers initiate contact.


By investing in SEO, businesses can establish a strong foundation that continues to drive organic traffic and conversions over time, providing a lasting returns on investment. Studies show that businesses with a strong SEO strategy, experience an average of around 14% conversion rate, significantly higher than traditional outbound methods.

When you use off-the-shelf software (Ready-to-use software), you may get 60% features that you need, but you will also get 40% features that you don’t need. So, you will have to educate everyone on the team about not using those extra features.

When your requirements are mapped accurately, the gains from a software become multifold. If the requirements are not mapped, then it isn't easy to get the productivity you want from software.


Experience SEO team/expert with strong strategy can translate into:

  • - Increased organic traffic : Qualified leads actively seeking your products or services.
  • - Enhanced brand awareness: Trust and recognition built through repeated exposure.
  • - Improved conversion rates: Targeted traffic from relevant searches is more likely to convert.

At Kalpak Solutions, we've witnessed firsthand the transformative power of SEO. As entrepreneur Rand Fishkin aptly puts it, "SEO is an investment, much like a tree that requires effort, patience, and time to grow." While the typical timeline for receiving inquiries post-SEO implementation spans 4-5 months, patience and consistency are paramount during this journey.


Over the past 5-6 years, Kalpak Solutions has forged enduring partnerships with esteemed companies across various industries, including hydraulics, engineering, manufacturing, branding and design, travel and tourism, construction, and legal firms. These collaborations have paved the way for substantial vertical business growth, with the impact of SEO in today's digital landscape.


Reach out to us at contact@kalpaksolutions.com or dial 9373028030. Visit our website at https://kalpaksolutions.com, and let's join forces to elevate your online presence with SEO.